Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Evol Jewels

Content Marketing Optimisation

SEO content strategy for Evol Jewels — blogs, guides, and look-books that grew organic traffic 40% in three months and cut retargeting CPA by 20%.

Evol Jewels

Collection Launch - Go Live Strategy

Launched Evol's Together Forever collection with a staggered drop strategy that drove 3x average order value and a 78% open rate on the WhatsApp pre-launch campaign.

Evol Jewels

'Letters of Love' Valentine's Day Tactical Campaign

A Valentine's contest built around Evol's love-letter identity — micro-influencers, a lucky-draw solitaire prize, and performance ads that spiked Heart of Diamond collection sales by 15%.

Evol Jewels

Community Marketing : Experiential Event

An invite-only wellness event for 50 doctors that introduced Evol Jewels to a high-trust community — 35+ organic walk-ins, strong word-of-mouth, and many experiencing lab-grown diamonds for the first time.

Evol Jewels

Viral Content and Performance Marketing - Evol Jewels

Built Evol's full social and performance engine — a Rakhi reel with 54K organic shares, 1.2M video views, and hyperlocal ads that drove measurable store visits.

Evol Jewels

Brand Positioning, Visuals and PR

Built Evol Jewels from the ground up — brand identity, visual storytelling, and PR placements in ET, Hindustan Times, and YourStory. Grew Instagram from 2K to 12K+ organically.

PMJ Jewels

High Return Collaboration : PMJ x Bridal Asia

Placed PMJ in India's luxury bridal circuit at Bridal Asia — 100+ HNI leads added and 15 high-ticket walk-ins converted into post-event store appointments.

PMJ Jewels

'Come Home' campaign launching 1st PMJ mall store

Launched PMJ Boutique across premium malls in Hyderabad and Bangalore — 85% walk-in rate within the first fortnight and 1,200+ qualified leads through campaign landing pages.

PMJ Jewels

PMJ x De Beers Forevermark 'Circle of Trust' Collection

Collaborated with Olympic medallist Saina Nehwal to launch the PMJ x De Beers Forevermark collection live on Instagram — 1.1M views in 24 hours, a sell-out necklace, and a 42% spike in brand mentions.

PMJ Jewels

Brand Narrative Multi Lingual Film - 'Promise of Trust'

A multilingual brand film proving every PMJ diamond is natural, tested, and certified — 230K+ YouTube views and a measurable lift in brand trust.

PMJ Jewels

Strategic repositioning-Heirloom-inspired bridal jewels

Repositioned PMJ from contemporary bridal to heritage and heirloom — temple jewellery, Kundan, antique gold, and a visual identity that spoke to brides and their families across generations.

PMJ Jewels

Highest ROI Omni - Channel campaign

A week-long bridal showcase at PMJ's Hyderabad flagship that drew 4x footfall, 15,000+ new leads, and a nine-figure revenue week — now an annual event customers time their purchases around.

PMJ Jewels

PMJ Jewels - Bridal Jewelry Campaign

PMJ's first grand bridal exhibition — a full ATL, BTL, and digital campaign starring Femina Miss India Rubal Shekhawat that established the brand as Hyderabad's go-to bridal jeweller.