Viral Content and Performance Marketing - Evol Jewels
The objective was to build a proper social and performance engine: grow the brand's Instagram presence, drive store visits, and convert website traffic.
Strategy and Execution
Strategised a content calendar in accordance with MOFU, TOFU and BOFU funnel stages.
Asset creatives to focus on customer's needs on occasions, gifting and self love with goals for sales, leads, website traffic and brand recall
Tracked footfalls linked to performance ads
Showcasing BTS, carousels and educational stories on cuts, clarity and certification
Created hook based UGC on product demo, top 10 engagement rings, GRWM, Stacking styling tips etc.
Created a tactical 'Add Yours' story for Rakhi day and gained virality
Using Zithara , a CRM tool to ensure social replies and comments management
Focus on measuring Reach, Engagement, Saves, Shares, CTR growth — not just Likes.
Hyper-localised interest based digital campaigns to drive store visits and awareness on Meta and Google Ads with A/B testing with different formats, ad types and post time with CTA as Instagram DMs enquiries and retargeting on 75-100% play throughs on video ads.
Lift ads focused on gated communities with high-income and affinity for conscious luxury.
Results
UGC and Reels drove 1.2M video views, with one viral reel generating particularly high shares and strong retention on educational content.
'Add Yours' Rakhi story garnered 54.1k organic shares and create a buzz about the brand
Increased in-store inquiries and visits targeted micro-communities of lift ads
