High Return Collaboration : PMJ x Bridal Asia

Strategic repositioning-Heirloom-inspired bridal jewels

Marketing Leadership | Luxury Retail Marketing | Digital Marketing Strategist | Fuelling Global Brand Growth

Nutan Fernandes

Digital Marketing
Brand Strategy
Social Media Marketing

About

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Evol Jewels

'Letters of Love' Valentine's Day Tactical Campaign

A Valentine's contest built around Evol's love-letter identity — micro-influencers, a lucky-draw solitaire prize, and performance ads that spiked Heart of Diamond collection sales by 15%.

PMJ Jewels

PMJ Jewels - Bridal Jewelry Campaign

PMJ's first grand bridal exhibition — a full ATL, BTL, and digital campaign starring Femina Miss India Rubal Shekhawat that established the brand as Hyderabad's go-to bridal jeweller.

PMJ Jewels

'Come Home' campaign launching 1st PMJ mall store

Launched PMJ Boutique across premium malls in Hyderabad and Bangalore — 85% walk-in rate within the first fortnight and 1,200+ qualified leads through campaign landing pages.

Evol Jewels

Community Marketing : Experiential Event

An invite-only wellness event for 50 doctors that introduced Evol Jewels to a high-trust community — 35+ organic walk-ins, strong word-of-mouth, and many experiencing lab-grown diamonds for the first time.

PMJ Jewels

Brand Narrative Multi Lingual Film - 'Promise of Trust'

A multilingual brand film proving every PMJ diamond is natural, tested, and certified — 230K+ YouTube views and a measurable lift in brand trust.

View all projects