Content Marketing Optimisation
The objective was to improve conversion rates, nurture the funnel and boost brand awareness and thought leadership.
Strategy and Execution
Developed educational content blogs and LinkedIn posts on relevant topics to build authority and be the domain expert. Optimised Google Business Page to raise the ranking.
Created guides, quizzes, look-books for mid-funnel traffic nurturing
SEO keyword rich content strategy to improve search rankings for local and product specific queries and increase organic traffic
Interlinking the blogs and back-linking through PR to improve SEO rank.
UTM Links to track the conversion medium through custom filters.
Results
Increase organic traffic to Evol's content by 40% in 3 months and reduced CPA from retargeting campaigns by 20% by driving more mid-funnel traffic through optimised content.
