High Return Collaboration : PMJ x Bridal Asia
The objective was to tap into the luxury bridal high jewellery market and connect with high-net-worth individuals (HNIs) actively seeking exclusive, handcrafted designs.
Key Factors
Positioned the brand amongst India's top luxury bridal jewellery players
Access to high-intent HNI audience actively looking to purchase for weddings or special occasions
Enhanced credibility by aligning with Bridal Asia known for exclusivity
Behind the Scenes
Captured Instagram short format videos for putting out on Instagram stories to garner attention and attract visitors
Strategic Planning
We built out a luxury booth experience around the collection — brand storytelling woven into the design, backed by a high-production shoot we ran pre-event to anchor the catalogue.
Existing and potential HNI clients received custom invitations, with a lead capture system running throughout the event to grow the database.
On social, we activated teasers, behind-the-scenes content, and Instagram stories in the build-up and during the event — supported by geo-targeted performance campaigns on Instagram.
The brand and collection were also featured in Vogue and Condé Nast Traveller.
Results
100+ new HNI leads added to the database.
Social media engagement doubled during the event.
15 walk-ins converted into post-event store visits or appointments for high-ticket sales.
