'Letters of Love' Valentine's Day Tactical Campaign
Evol is an anagram of love, so Valentine's Day was always going to be important. The campaign leaned into that — AI-designed visuals, micro-influencers, and a contest that kept people engaged through the whole month of February.
Strategy & Execution
Launched a 'Letters of Love' contest where the visitors could write a heartfelt letter to oneself or to someone special and drop it in the Evol Love box and draw a love coupon and get a surprise gift of 1carat Solitaire diamonds through lucky draw. We ran this contest till end of month of love.
This contest was amplified with regional micro influencers - Manasa Reddy & Vineeta Surana for better reach.
Performance ads were run to promote the exclusive 'Heart of Diamond' collection and encourage contest participation.
Results
Engagement spiked around Valentine's week, with new followers and leads coming through the contest mechanic.
The Heart of Diamond collection saw a 15% sales spike on the website.
