Brand Narrative Multi Lingual Film - 'Promise of Trust'
The objective was to build trust around the brand's natural diamond jewellery offering and educate customers about diamond authenticity and certification.
Content and Execution
Developed a video showcasing the brand's use of DeBeers Synth Detect Machine.
Communicated that each diamond is tested for authenticity—guaranteed natural and certified.
Reinforced PMJ's reputation as a brand families have trusted for generations.
Story-led film featuring emotional and visual cues of legacy, trust, and transparency. The video showcased PMJ's extensive collection of 10,000 unique designs crafted to suit the evolving taste of all generations: from traditional choices of the elders to the modern preferences of the young.
Demonstrated the diamond testing process on-camera using the De Beers Synth Detect.
Produced in Telugu (primary market), with Hindi and English versions for wider reach.
Promoted across digital platforms targeting relevant demographics.
Behind the Scenes
The video was shot at the store
Content and Channel Strategy
Distributed and promoted the video on Youtube and Instagram for educating the prospect customers and sent on WhatsApp to all the existing customers.
Results
The video campaign reached 230,488 views on Youtube
Strong regional and national engagement.
Post-campaign surveys showed a 90% improvement in brand perception scores for quality, trust, and transparency.
